“Sell more, take orders less.”
Good advice coming from Greg Anderson in TechTarget weekly global sales meeting.
· Do your research
· If you can send the email to anyone, don’t send it
· If your competitor could write the email, don’t send it
· Prepare for all “surprise scenarios”
Reminds me of Keenan’s article on being an order maker.
How else do you focus on being proactive vs. reactive in a day-to-day?
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