Selling Isn’t A Verb

On last week’s TR Talk episode, we spoke with the bestselling author of “Question-Based Selling”, Tom Freese. This conversation is PACKED with nuggets on sales fundamentals, how to turn losses into opportunities to improve and much more. Tom was a great guest and we’re already talking through a round two with him soon.

“You will get all you want in life, if you help enough other people get what they want.” — Zig Ziglar

Tom made some great points as it relates to how being selfless is what ultimately leads to more sales. 

“Selling isn’t a verb. Selling is the end result when you help people solve their problems.”

Your customers don’t care about your quota and they don’t want to be sold to. They want to be helped.

Having a tough time in Q3? Try giving more and expecting nothing in return. As Zig would say, if you help enough people, you will eventually get what you’re looking for.

If you’re interested in learning more about Tom Freese, you can check him out on his site and read his bestselling book Question-Based Selling.

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